Google Logo

Google has had several logos since it changed its name from BackRub. The first logo was designed by Sergey Brin using GIMP software. The Google logo was heavily revised on September 1, 2015. The Google logo was previously designed by Ruth Kedar in the form of the Catull type, an old-style serif character created by Gustav Jaeger for the Berthold Type Foundry in 1982. The company also released various versions of its logo in the framework of the day highways, birthdays of famous personalities, and major events such as the Olympics. These special logos are known as Google Doodle, and some of them were designed by Dennis Hwang. In 1998, Sergey Brin wrote Google using a free graphics program called GIMP. The appearance of the letters was changed and an exclamation mark was added to make it look like the Yahoo! Logo. "There are many color choices," said Ruth Kedar, graphic designer who designed the Google logo. "We chose the base color, but instead of sorting the color pattern, we gave a secondary color to the letter L, creating the impression that Google was reluctant to follow the rules."

In 2010, the Google logo underwent its first major change since May 31, 1999. This new logo was introduced on November 8, 2009 and was officially launched on May 6, 2010. The logo uses the appearance of letters that are identical to the previous logo, but the "o" more orange than the previous yellow "o", accompanied by a variety of subtle shadow styles. On September 19, 2013, Google introduced a "flat" (two-dimensional) logo with a slightly altered coloring. On May 24, 2014, the Google logo was updated. The second "g" is moved right by one pixel and the letter "l" is moved down and right by one pixel. The 2010 Google logo is still used on several pages, one of which is Google Doodles. On September 1, 2015, Google introduced a "new logo and identity family" designed for all devices.

The first Google Doodle was presented to the 1998 Burning Man Festival. The logo was designed by Larry Page and Sergey Brin to notify users that they are not in the office if their server suddenly dies. Google Doodle was subsequently designed by outside contractors until Larry and Sergey hired apprentice employee Dennis Hwang to design the logo of the Bastille Day edition in 2000. Since then, Hwang has been tasked with designing Google Doodle. Sometimes Google displays a plain logo on the local main page to commemorate a major tragedy, usually for several days. This plain design was first used on the main page of Google Poland after the plane crash that killed Polish President Lech Kaczyński in April 2010. A few days later, this logo was used on Google China and Hong Kong to commemorate the victims of the Qinghai earthquake. On September 8, 2010, this plain logo was replaced with a gray Google logo which started to show color after six letters were entered into the search box. This logo is named the Keystroke Logo.